This year several of our brands decided not to be present on Fiera Milano grounds, but have a dedicated space in the city - a tendency that becomes more and more common in past few years. Some of them created unforgettable pop-up concepts, while others decided to open a permanent space in Milan centre.
GIORGETTI
New Giorgetti Spiga - The Place is an epitome of aesthetic elegance and sophisticated lifestyle. It shows also in their latest collections - a natural evolution of the collection, still deeply rooted in tradition of fine craftsmanship.
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c6f533fa58727d46bcb9a_Giorgetti_AM_SpigaThePlace_MDW_001_WR.jpeg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c6f8a705dbf7422006617_gio2.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c6f6231534038cea426d3_Giorgetti_AM_SpigaThePlace_MDW_010_WR.jpeg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c6f9631534038cea45faa_gio1.jpg)
DEDON
This year DEDON used one of the most beautiful inner yards in Milan - Garden Senato - for their novelties showcase. And once again they surprised not only with a lot of new, inspiring designs, but also a total innovation in fibre-making technologies, which once again proves the brand to be a pioneer and undoubted expert in this field.
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c73093b9fe43db25dae6e_de1.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c7319f5a4ed7e18906d51_DEDON_Milan_Design_Week_645A6227.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c7327dda555124249e6ec_de2.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/64ddefb0be614455804fbea4_DEDON_Milan_Design_Week_645A6378.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c7337dda555124249f8bc_de3.jpg)
ANDREU WORLD
Brand's new flagship store in Milan was designed by Patricia Urquiola and it is an example of sustainability and the use of recycled materials in creating new, long-lasting environments. Besides the novelties, they have showed a large part of their collection here, including most of their top selling collections.
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c69d9e80e81cad0228105_andreu_world_milan_showroom_1.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c69f79585ded4cbf77249_andreu_world_milan_showroom_5.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c6a0430868d18064416e9_aw1.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c6a2aad3e2f431cf1caa6_andreu_world_milan_showroom_4.jpg)
BONTEMPI CASA
Bontempi Casa opened their very first Brand Store in the centre of Milan. The space perfectly displays the design direction the brand is now taking under a clear supervision of their new art director Massimo Castagnia.
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c67a09585ded4cbf478d0_Bontempi_Milan_flagship_2023%20(11).jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c67b145c6e8a0cea21390_bc1.jpg)
![](https://cdn.prod.website-files.com/633d424ee7099b2d9b0c70f2/648c67bc6e122b64a6193312_Bontempi_Milan_flagship_2023%20(15).jpg)