This year several of our brands decided not to be present on Fiera Milano grounds, but have a dedicated space in the city - a tendency that becomes more and more common in past few years. Some of them created unforgettable pop-up concepts, while others decided to open a permanent space in Milan centre.
New Giorgetti Spiga - The Place is an epitome of aesthetic elegance and sophisticated lifestyle. It shows also in their latest collections - a natural evolution of the collection, still deeply rooted in tradition of fine craftsmanship.
This year DEDON used one of the most beautiful inner yards in Milan - Garden Senato - for their novelties showcase. And once again they surprised not only with a lot of new, inspiring designs, but also a total innovation in fibre-making technologies, which once again proves the brand to be a pioneer and undoubted expert in this field.
Brand's new flagship store in Milan was designed by Patricia Urquiola and it is an example of sustainability and the use of recycled materials in creating new, long-lasting environments. Besides the novelties, they have showed a large part of their collection here, including most of their top selling collections.
Bontempi Casa opened their very first Brand Store in the centre of Milan. The space perfectly displays the design direction the brand is now taking under a clear supervision of their new art director Massimo Castagnia.