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RODA has joined the Dexelance Group ranks and will lead its future investments in the outdoor sector, contributing its expertise, production facilities and established distribution network to support the development of complementary businesses within the fragmented outdoor furniture market. The partnership aims to strengthen Roda’s position as a global leader in luxury outdoor furniture while adding a significant outdoor segment to Dexelance’s existing portfolio of 14 (now 15) brands.
Dexelance is one of the most important Italian groups operating in high-quality design. While Dexelance will eventually become a majority shareholder, Roda’s management will remain unchanged. The group will provide strategic support through its commercial and retail network, marketing and communication initiatives, digital transformation, and relationships with leading international architecture and interior design firms.
